Theme 1: Plan Your Journey *

1.1 Do your research *

1.2 Create your business model *

1.3 Create your brand *

1.4 Mentor tips on doing your research and creating a brand *

Theme 2: Route To Market *

2.1 Identify your sales channel *

2.2 Distribute your product *

2.3 Explore direct selling *

2.4 Mentor tips on where to sell your product *

Theme 3: Think About Finance *

3.1 Get your costing right *

3.2 Have enough funds *

3.3 Think about central billing *

3.4 Mentor tips on product costings and funding *

Theme 4: Grow Your Sales

4.1 Selling to store owners and chefs

4.2 Understand key account management

4.3 Perfect your negotiation skills

4.4 Mentor tips on meeting store owners, chefs and buyers

Theme 5: Expand Your Business

5.1 Managing product development

5.2 Scaling your business

5.3 Mentor tips on product development and scaling up your business

Theme 6: Support From Experts

6.1 Hear from Local Enterprise Office, Bord Bia, The Food Safety Authority and Enterprise Ireland